At Ironwood Investment Management, LLC, we’re always looking to stay ahead of the curve when it comes to industry trends and technological advancements. Brian Collins, our Marketing Lead, recently attended the FutureProof Festival and Conference, which provided valuable insights into the ways AI and innovative tech are rapidly changing our industry. We’d like to share some key takeaways and how they align with our approach at Ironwood.
The AI Revolution in the Investment Management Industry
One of the most prominent themes at FutureProof 2024 was the arrival of AI in the investment management industry. It’s clear that AI is not just a buzzword but a transformative force that’s reshaping how we serve our clients.
But as with any innovation there are unintended or undesirable outcomes that must be avoided. The operational efficiencies that AI can deliver are valuable but the industry must be cognizant of the ethical pitfalls that these new disruptive technologies can create.
At Ironwood, we’re embracing this change while staying true to our core values. We believe in the power of “ethical AI” – technology that enhances rather than replaces the human touch. This aligns perfectly with our longstanding commitment to combining deep market knowledge with unwavering ethical standards.
Leading the Charge in Ethical AI
The Ironwood Small Cap Core strategy has long been a champion of integrating a values-driven approach into investment management. An ethical approach has been a part of the DNA of this strategy since its inception in 1999. As new technologies such as AI gain in prominence, we’re proud to be at the forefront of ethical AI adoption in the investment management space. This approach allows us to not just consume AI technology – but actively participate in shaping its development.
Our approach to AI aligns with our overall investment philosophy: we believe in quality, integrity, and long-term thinking. Just as we seek out high-quality companies for our portfolios, we’re committed to using high-quality, ethical AI tools in marketing and client service that enhance our capabilities without compromising our values.
Startups Driving Innovation
The demo day at FutureProof showcased several exciting technologies pushing the boundaries of what’s possible in investment management. Here are a few companies and capabilities that caught our attention:
- Canopy: An investing platform focusing on tax-individualized investing.
- Dispatch: A tool for automating client onboarding and data synchronization.
- FINNY AI: An AI-driven prospecting tool for financial advisors.
- Jump: An AI Meeting Assistant that streamlines administrative work.
While these innovations are exciting, at Ironwood, we believe in adopting new technologies judiciously. Our focus remains on delivering consistent, long-term results for our clients through our time-tested investment approach, and integrating new technology as it makes sense for our client base and strategy. We select technology advancements that reduce operating costs, spur organizational efficiency, and improve client services all while helping drive fund performance.
Security and AI Integrity
With the rise of AI comes increased concern about data security and the integrity of AI-generated outputs. As firms integrate AI into everything from portfolio optimization to client communication, robust safeguards must be implemented to protect sensitive financial data, while rigorous validation processes are essential to verify the accuracy and reliability of AI-driven decisions.
At Ironwood, we take these concerns seriously: we continue to prioritize the security of our clients’ data and the accuracy of our analyses above all else.
Efficiency and Enhanced Client Services
The race to find efficiencies through AI and other technologies was a hot topic at the conference. Many firms are exploring ways to streamline operations and provide better client services. At Ironwood, we’re always looking for ways to improve, but we do so carefully and thoughtfully.
For instance, we’ve recently started using Dreamwriter, an AI-powered content creation tool, to help us communicate more effectively with our clients and the wider investment community. By leveraging AI in this way, we’re able to share our insights and expertise more efficiently, while ensuring that the content remains true to our voice, values, and brand.
Conclusion
The FutureProof Conference reinforced industry trends that we have been observing around the intersection of human expertise and technological innovation. At Ironwood, we’re excited to be part of this future, leveraging new technologies to enhance our services while staying true to the fundamental principles that have driven our success for over 25 years.
As we move forward, the Ironwood Small Cap Core strategy remains committed to our mission: delivering risk-adjusted returns for our clients by investing in high-quality small cap businesses. With the judicious application of AI and other emerging technologies, we believe we can enhance our processes, manage risk, and create value for our clients in the years to come.
Stay tuned for more updates as we continue to explore the frontiers of ethical AI in the investment management industry.